Analytics • A/B
A/B tests that deliver proof .
Hypothesis → test → decision.
We design, run and measure tests without brand risk.
Clean data → better decisions.
HypothesesValidationRiskGrowth
Analytics layer
KPI
Signal
KPI
Signal
KPI
Signal
GA4 + GTMLive insights
What we solve
We turn data into decisions that grow revenue.
Data accuracy
Remove duplicates and broken signals.
Clear decisions
KPIs that explain growth.
Faster optimisation
Experiments without guesswork.
Deliverables
Measurement structure and an execution plan.
Measurement plan
What to track, how and why.
Implementation
GA4/GTM, events, conversions.
Dashboards
Clear KPI for teams and leadership.
Optimisation backlog
Prioritised testing list.
Best for
- Sites with stable traffic
- Teams running iterations
Not ideal if
- Needs statistical discipline
- Requires enough volume
Process
Stable flow from data to growth.
Audit
Review existing tags and signals.
Plan
Define KPI and event strategy.
Implementation
Technical setup and QA.
Optimisation
Experiments and growth.
Signals we monitor
KPIs tied to growth.
Accuracy
measurement quality
CRO
funnel optimisation
Attribution
clear growth sources
Speed
faster decisions
Accuracy
measurement quality
CRO
funnel optimisation
Attribution
clear growth sources
Speed
faster decisions
Tools
Stack we use
GA4
GTM
Looker Studio
BigQuery
Hotjar
VWO
FAQ
Most common questions
Do you run server-side tracking?
Yes — we reduce data loss and improve tracking stability.
Do we get dashboards?
Yes — management and operational dashboards.
Do you run A/B tests?
Yes — with clear hypotheses and validation.
Ready to make data work for you?
Share your current analytics and get an optimisation plan.
