Billboards Design
Billboards are about speed: a driver has 2–5 seconds to understand your message. We design outdoor creatives with strong hierarchy, legibility at distance, and production files that print perfectly on any format (static or digital).
What we design for outdoor campaigns
From single high-impact billboards to complete outdoor systems (formats, variations, and rollouts). Everything is designed for real-world visibility—distance, speed, and imperfect viewing conditions.
One or multiple variations for standard formats (e.g., 4×3, 6×3, 12×4) with clear hierarchy.
Design for LED screens and rotations: frame-based sequences or static variants with timing guidelines.
Multiple messages, locations, and formats—consistent and easy to roll out.
Shortening and sharpening the message to work in 2–5 seconds, with strong CTA variants.
Bleed, safe zone, resolution, CMYK, contrast, and vendor-ready recommendations.
Realistic billboard-in-context mockups for presentation and approval.
Why billboards fail (and how we make yours win)
Most outdoor ads fail because they’re designed like social posts—too much text, weak contrast, and no hierarchy. We design for distance and motion: fewer words, bigger type, stronger focal points.
Big type, strong contrast, and one clear message—no clutter.
Focus: brand + message + CTA. Everything else is secondary.
Designed for motion, light, weather, and distance.
We deliver specs and files that pass vendor checks without issues.
Packages & pricing
Pick based on how many variations you need. Expand anytime—campaign systems are designed to scale.
One high-impact billboard, optimized for readability and outdoor performance.
- • 1 concept + final design
- • 1 format (e.g., 6×3) + vendor-safe margins
- • Headline/CTA optimization (light)
- • Print-ready PDF + source file
- • 1–2 revision rounds
A coordinated set with variations for messages, locations, and formats.
- • Up to 3 billboard variations (same style system)
- • Up to 2 formats per variation
- • Mockups for approval (3 scenes)
- • Print specs + vendor checklist
- • 2–3 revision rounds
A full outdoor system across static formats and digital screens.
- • Campaign visual system + rules
- • Static billboard set (up to 4 variants)
- • DOOH set (up to 6 frames or 3 static variants)
- • Format adaptation pack + safe-zone guide
- • Extended mockups (6 scenes)
- • 3–4 revision rounds
How we deliver (fast, structured, production-ready)
We align on message, build a visual concept, create variations, and deliver print-ready files with specs for vendors.
What’s the one message that must be understood instantly? We define goal and CTA.
We build visual direction, hierarchy, and typography for maximum readability.
We develop variants (format, message, locations) and optimize for performance.
We deliver final files + print specs and safe-zone guide for OOH vendors.
Frequently asked questions
Clear answers before you start.
Less is more. Ideally 6–10 words for the main message. It must be understood in seconds.
Yes. We do static variants or frame-based sequences with timing and legibility guidelines.
Yes. We deliver print-ready PDF plus specs (bleed, safe zone, CMYK/profiles as needed).
Yes—headline optimization is included. Full copywriting can be added if needed.
All common OOH formats: 4×3, 6×3, 12×4, citylights, megaboards, digital screens—adapted to vendor specs.
